Transforming reality... a story with history!

Transforming reality... a story with history!

24 September 2018
Transforming reality... a story with history!

The concept of reinventing reality was born, but it will take decades before it became real! Indeed, Labs and universities devoted enormous amount of research and resources to new forms of interactions and computer-altered realities, or “artificial reality”.

From the “The Sword of Damocles” first virtual reality head-mounted display system in 1968 to adding data to the real world for educational and training purposes, to Dancing In Cyberspace, “the first Augmented Reality Theater production in Australia in 1994, things moved pretty fast.

 

In the mid-2010s, things accelerated quickly

 

From professional applications, military spaces or architecture, augmented reality became mainstream as major players entered the field.                                                                                                       

In 2013, Google introduce the Google Glass, lightweight augmented reality glasses. In 2015, Microsoft presented HoloLens, an augmented reality headset and software stack able to mix 3D holograms with the real-world environment.

 

Personalization is KEY

 

The dream of enhancing reality becoming more and more feasible, this raised the question of personalization. Since we could now create a ‘new reality,’ adapting it to our needs and desires as much as possible rapidly became the new goal!

Indeed, for companies, artificial reality is helping to make sure they are delivering tailored & comfortable experiences to customers. This is of course highly appreciated and leads to significant purchasing actions.

In the automotive industry for example, Volkswagen became the first car manufacturer to launch an AR app targeting a general audience. Indeed, introduced in 2013, MARTA (Mobile Augmented Reality Technical Assistance) acts as an interactive instruction repair manual, showing users the parts to replace and the tools required, all projected on top of the actual car through a digital tablet.

Glass: an essential in this technological adventure

 

Clearly, what these examples and this historical throwback show is that glazing has continuously played a key role in the quest for augmented reality in our daily lives. 

Every display experience is supported by glass. This material must be able to enhance the image and contribute directly to the quality of the experience.  

For automotive glazing, displaying augmented reality through the various glazing parts will be a plus. Especially, when cars become fully autonomous. Each glazing could serve as a display.

Therefore, vehicle glass manufacturers must work on having better optical technicity to perfectly support the augmented reality. Now more than ever, Autonomous vehicles are at our fingertips.

Saint-Gobain Sekurit, clearly intends to play a leading role by focusing on creating value for both end-consumers and car manufacturers ready to sustainably support this transformation.